Brows have come a long way. There was a time when your only options were your grandmother’s drugstore pencil or your mom’s brown eyeshadow. Now, the shelves are overflowing with thick and thin pencils, angled tips, felt markers, gels, pomades, tubes, pots… it’s endless.
And yet, most people still feel overwhelmed—and underwhelmed by their results.
That’s where Relume comes in.
Founded by expert brow artist Laura, Relume was born from years of hands-on experience and one simple truth: most people don’t need more brow products—they need the right tools, paired with easy-to-understand professional education that actually works.
Because great brows aren’t about doing more—they’re about doing less, the right way.
What makes us different isn’t just our products—it’s our purpose. Every Relume tool is designed with intention: to enhance your natural features, not mask them. Backed by Laura’s industry expertise, we break down professional brow techniques into simple steps, so you’re no longer guessing—you’re learning.
We make it easy for you to become your own brow artist—confident, capable, and in control.
Welcome to effortless brows that feel like you.