Model's face with phonetic logo
model's face with phonetic logo

Beauty The Way You See It

Eye brows have come along way. Some may remember the days when there were two brow products, your grandmothers drug store brow pencil or your moms brown eyeshadow. Now look where we are! Endless amounts of different brow pencils: thick, thin, angled, felt tip etc. Then pomades: gels, clear, coloured, tube or pot. While all of these products have helped us explore the world of brows, so many of us still don’t know how to use these tools properly, and many of these products weren’t created to enhance our natural brows while also looking natural. This is why Relume was created.

Our founder Laura was frustrated with the amount of brow products she purchased and tried, and she was still not at all able to easily achieve the natural look she and her clients all wanted. With Laura’s expertise Relume finally gives us what we have all been missing, education! These products and this education can enhance the natural brow look you all already have and give you the natural look you want.

The Bigger Picture

Our founder Laura saw the effects of mental illness from an early age. In 2010 an immediate family member who was deeply close to her suffered severe mental illness. So severe it resulted in losing the person she loved and knew to someone unrecognizable, homeless, and forever changed. Mental health is not just a passion for Laura, it is a part of the fabric of her everyday life. It’s in her heart to change how the world sees, speaks to, and treats others.She demands that mental health and mental illness systems do not discriminate, make those feel less than or excludes. She believes in a world where there is no longer shame, where the topic is no longer swept under the rug, but a world in which we hold space for each other and more importantly support each other on this journey called life. 

Our Impact

A portion of profits go directly to an organization in your area dedicated to mental health and mental illness. When you order from Australia it goes back into Australia, when you order from Canada it goes back into Canada, when you order from the United States it goes back to the United States.

Please click here for organizations in your area we currently support, but also please use them as a resource for yourself in times of need. As we continue to grow, our ability to help all achieve a healthy mental state of mind grows. Please reach out to our team at to nominate an organization in your area making waves to help improve mental health and combat mental illness. We look forward to working together and learning from one another to expand the endless possibilities of achieving a better world.