If you’re wondering why brushing your brow hairs upward with a pomade makes such a difference — and why it’s not the same as brow lamination — this video explains it all. Learn how to work with your natural brow growth (not against it) to create fuller, softer, more balanced brows without the stiff, slicked-down look.
This technique isn’t about forcing your brows into dramatic, laminated styles. Instead, it’s about breaking up dense, side-growing brow patterns and helping each hair show up naturally for a softer, fluffier finish.
In this tutorial, you’ll learn:
• Why brushing your brows up and out (not straight up or fully sideways) helps balance density and create fullness where your tails might be lacking.
• When to avoid brushing up: why those with downward-growing brows should work with their natural direction (not fight against it).
• How the Relume Cosmetics Everyday Lift Pomade works to gently hold and tint (if needed) without the heavy, sticky feel of typical gels or brow lamination products.
• Why a tinted pomade (especially for blondes or those with invisible brow hairs) can help your natural hairs show up, reducing the need for extra pencil or product.
• How to use your existing brow hairs to your advantage by backcombing and lifting, rather than relying solely on makeup to fill gaps.
• The balance between control and softness: holding the hairs in place without a stiff, plastered-down effect.
This method allows your brows to look fuller, softer, and more natural — enhancing what you already have without adding weight or losing texture.
Using Everyday Lift Pommade in Brown Black
