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How to Apply Brow Makeup Only Where You Need It

The number one rule for natural-looking brows? Apply product only where there’s a lack of hair. This tutorial breaks down how to enhance sparse areas using realistic hairlike strokes, strategic outlining, and subtle lifts — all while keeping the skin visible between strokes for a soft, balanced finish.

 What’s covered in this video:

• Why applying makeup where brow hair is missing (not where it exists) makes the biggest impact 

• How to create spaced, natural-looking hairlike strokes 

• The benefit of visible skin between brow makeup for a realistic effect 

• Outlining techniques to define the brow shape without overfilling 

• How brushing brow hairs upward opens and lifts the brows 

• The role of highlighter in smoothing the arch and brightening the eyes 

• A simple, repeatable routine to achieve even, full, and natural brows 

 Perfect for anyone looking to shape and fill their brows with precision — without going overboard.

Using the Full On Brow Pencil in Black, the Everyday Lift Pommade in Black Brown and the Everyday Lift Highlighter in Deep. 

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