One of the most common mistakes when choosing an eyebrow pencil is matching it to the colour of your head hair — but the key to natural, realistic brows is choosing a shade that matches your brow hair, not your head hair.
In this video, we break down how to select the correct brow pencil color for your natural brow shade, with guidance on who each Relume Cosmetics pencil shade is truly made for. From Auburn and Warm Brown to Ash Brown, Brown Black, and Black, this tutorial explains the nuances between each tone, clears up common misconceptions (like why so many people mistakenly reach for taupe or ash tones), and shows why matching to your actual brow hair creates the most believable, natural result — never heavy or makeup-like.
You’ll also learn:
• Why 70% of brows fall into either the Brown Black or Black category — even for blondes and redheads.
• The difference between warmth, ash, and neutral tones (and how they show up in your brows).
• Real-life celebrity examples for each shade to help you visualize the best match.
• Why using a brow pencil that’s too light or too warm often results in a drawn-on, unnatural look.
• How subtle, hairlike strokes with the right shade make brows look fuller and balanced — without harsh lines or overfilling.
Whether your brow hairs are light and ashy, rich and auburn, or deep black with no warmth, this guide takes the guesswork out of colour selection and helps you find your perfect match.
